Company Spotlight: Thevi

Have you tried Thevi yet? A new brand in the cosmetics market, Thevi (IMO) is doing everything right to secure a place in the history of makeup. They have a large variety of good products and they have the best customer service. Add to that their fabulous blog & Twitter & Youtube presence, and you really start thinking why the hell am I not paying attention to Thevi?

Have no fear - Yaya's here!

About the company:

With roots that reach deep into the Indian sub-continent, Thevi was born of Sri Lankan parents in New York State. She grew up as part of a vibrant, multi-ethnic community, whose diverse styles and cultures shared the common ties of strong family bonds, a love of color, a respect for traditions and a celebration of women as leaders, mothers, sensual beings. As a young woman, beginning her career and enjoying a busy social life, Thevi could never find cosmetics in shades that suited her coloring. Because she has always held that beauty is a way of empowerment, both at home and at work, she felt a keen need for a prestige makeup brand with colors that were rich and vibrant without being harsh. One with formulas that would complement her skin, and shades that were modern and sophisticated. In short, a collection of colorful, contemporary, no-gimmick makeup she could relate to "I know that there are many, many women like me. Women to whom ‘natural’ means ‘colorful.’ After all, what is more natural than a flower, a butterfly, a sunset? In our homes, in our dress, even in our foods and in our makeup, we are women who feel comfortable with color. In fact, we crave it. And while our skins come in a wide range of tones and shades, we all look best with a more intense makeup. Red lips. Strongly defined eyes. Visible cheek color. And of course, fresh, smooth complexions.

Here's a tutorial Thevi recently posted on their blog (& YouTube):

Just because we're not a part of 'Desperate Housewives' doesn't we mean we can't try to at least get their stunning styles... and no, I don't mean Edie's revealing lingerie scenes..

Eva Longoria's character Gaby may not be the most generous woman on Wisteria Lane, but she sure knows how to please a crowd. Here's our step-by-step THEVI Guide to a wonderful Eva Longoria inspired look with only 3 makeup THEVI products! [Youtube Tutorial of this look available]

1. Lightly dust each eyelid using the THEVI Oatmeal Eyeshadow with your shadow brush. Remember to cover all of your eyelid, all the way up to the bottom of your eyebrows for that extra lighting effect which really gives your entire look an extra little something.

2. Then using the same shadow brush, gently gather some color with the same shadow brush of your THEVI Dark Brown Matte Eyeshadow.

The beauty of using the same brush throughout your makeup routine is to assist you in the blending process.

Gently apply the color, from your lash line, in upward motions towards your browline. As you approach your eyebrows, the intensity of the color should lessen.

A helpful hint from our THEVI Makeup Artists is to use pressed powder to cover any mistakes, never try to remove the eyecolor!

3.Finally, use your THEVI Mocha Mate Duo for the perfect contouring helper for some beautiful model cheek bones.

Locate the apples of your cheeks by smiling and then sweep the darker shade immediately below this region. Use the lighter color directly on the apples for a shimmery effect.

Voila! We may not be A- list actresses or be raking in their big bucks but we sure can look just as glamorous and irresistible!

Check out our blogging online daily beauty tips and youtube tutorials for further instructions on how to enhance your natural beauty!

Check out my review for Thevi from a while ago here.